Why Use Social Media Marketing?
Why should businesses use social media marketing? There are many reasons why businesses should use social media marketing. Firstly, it is a great way to build relationships with your customers, and potential prospects. Did you know that on average a person has to have met you thirteen times before they will buy from you? Therefore, social media can be used to build trust, and to spread the word about who you are and how you help others.
Another reason social media is useful is because it helps businesses to connect with their ideal clients. A potential prospect is more likely to buy from you once they have got to know you, and social media is one of the first ways they will encounter you. We explain how this relates to the customer journey in an earlier blog post, which you can access here.
In the video Lucy explains more about how businesses are already utilising social media to manage their online orders. The truth is social media is whatever you make of it, so get out there and use it! Plus, the social networks such as Facebook, LinkedIn and Twitter are constantly updating their platforms, to make them more relevant. Also, they are constantly introducing new features to make the user experience more interesting. So, you might be surprised by the places and the people that you encounter!