Social Media Marketing and Advertising - Canary Jam Media

Social Media Marketing and Advertising

falkensteiner-cave-767573_1920

As a business, you know that you need to have an active presence on social media in order to attract new customers.

Because when it’s done properly, social media marketing and advertising is an effective means to market your business. In short, it’s the perfect way to build awareness of your brand.

For instance, we know that more than 80% of users on Instagram are following a business, so it makes complete sense to use social media marketing to promote your brand and its values.

Using Social Media Marketing and Advertising helps to build trust

Trust is an essential element of any business transaction and social media is no exception. Fans can be very demanding, and they want answers to queries that they pose to your business. So making sure that you are open and responsive to messages on social media is very important. A lack of response not only looks bad, but it sends the message that your brand considers its fans to be unimportant.

Can you imagine a potential customer’s frustration when they navigate towards a business page that is incomplete? Or even worse, out of date? It looks really unprofessional. With our packages, we can help you rise above the noise of social media, and stand out for all of the right reasons.

Social Listening

Social Listening is a digital marketing term that describes the customer service element of social media. It involves interacting with potential customers and sharing other useful information. Social Listening is used to monitor what your fans are saying about your brand, so that you can be more responsive, as well as proactive. It is also used to monitor the social media feeds of your competitors and to identify opportunities for improvement. We offer it to all of our clients, because it is a really effective way to engage with potential customers.

Social Media Management

Alternatively, we also offer the on-going management of social media for businesses who lack the time to do it themselves. Our approach is centred on your core values and business objectives, because these will inform the platforms that will be used; and how we will capture the attention of potential customers. Everything we do is based on the initial digital marketing strategy and is as targeted as possible. This ensures the best results.

Our Social Media Marketing and Advertising packages consist of:

  1. Basic Social: Social Listening
  2. Essential Social: Social Listening, posting and boosting
  3. Premium Social: Social Listening, posting, boosting and adverts
  4. Advanced Social: Social Listening, posting and boosting, adverts and video content

The social media platforms we predominantly use are: Facebook, Instagram, LinkedIn and Twitter. These are currently the most popular and well established of all of the social networks. We enjoy helping our clients to build their brands using these platforms, and achieve their targets.

If you are interested in finding out more about any of our social media marketing and advertising services, feel free to email Lucy at: lucy@canaryjammedia.co.uk.

%d bloggers like this: