Over the past month or so, we have been truly inspired by the coming together of people all over the world to fight this pandemic. Social media companies and health organisations have been teaming up to reach those people who are most in need. So what do you think? Is Covid-19 an opportunity or a threat?

The Covid-19 pandemic has forced us all to adapt to staying at home. For some the transition has been easy, for others it has been challenging. In this blog post we are going to share some real-world examples of how other brands are using this as an opportunity. They are using digital as a force for good.

Yesterday, I presented a fun talk at BNI Woking about Growing Your Business with Digital Marketing. It was really good fun. During the presentation, I explained how digital marketing works and how it relates to the buyer’s journey.