Get your brand and products out there and make them the main talking point of your customers
Social Media Marketing is one of the jewels in the digital marketer’s crown. It is designed to build trust between brands and their fans, and to ultimately direct leads to the business’s website.
One of the many benefits of social media is that it is actionable as well as informative. The analytics can be used to inform future strategies, and this in turn helps businesses to make better marketing decisions.
Using social media to market your business has many advantages: firstly, it can boost the online presence of your brand, and secondly, it can help you to reach your ideal clients.
According to the Digital Marketing Institute; statistics have shown that social media users, particularly those who are highly engaged, contribute to 42% of the World’s population. Meaning that there are about 3.2 billion active users on these platforms. This gives businesses the opportunity to market themselves to vast audiences of potential customers.
If you know that as a business you are struggling to make a splash on social, then it is important first that we undertake a thorough audit of your social media channels before embarking on any projects.
Before we started working with Squirrel’s Antiques they were struggling to get people to come into their store. Therefore, it was difficult for them to make any sales. Also, when a prospective client got in touch via their Facebook page, they were often slow to respond. This caused a lot of disappointment and missed opportunities. Due to the lack of a website, it was essential that we taught them to embrace social media as a means to reach their customers.
Now, they are in a much better place thanks to the trio of ad campaigns that we ran for them. In total, the three adverts were seen by over 197,000 people, which resulted in 12,377 positive actions by potential customers in the Basingstoke area. This resulted in 8 new on-going relationships and over 5,000 people watched their videos.
Needless to say, the client was delighted with the results. Since we worked together he has made their social media activities a priority and has thanked us for our “Instant response”, when interacting with their potential customers. We worked together over a month to develop a pipeline of customers, ready for the store re-opening.
On Sunday 3rd October I am due to run the London Marathon for Wessex Heartbeat. After six months of training, I am finally ready to take on what will be my longest run ever. I am delighted to have chosen to represent a charity which means so much to myself and my family. In 2016, […]
As some of you may be aware, this year Lucy Dean, our founder, is fundraising on behalf of Wessex Heartbeat. Last Sunday was the first in a series of events that she is hosting on their behalf. What an event it was. We completely sold out of tickets! The Maida Vales got the party started […]
I am delighted to announce that this year I am fundraising on behalf of Wessex Heartbeat. Over the next few months, I am going to be taking part in a variety of events to fundraise on behalf of this fantastic charity. The first event is our Garden Party in Aid of Wessex Heartbeat. On 3rd […]
