Hampshire Independents are an exciting, independent political party dedicated to giving the people of Hampshire a voice.
The client approached us in March 2021 as they wanted us to promote the party in advance of the May 2021 elections. This was an enormous challenge, due to the Covid restrictions which did not allow door-to-door canvassing, or any of the usual political campaigning.
We also only had two months to reach as wide an audience as possible. To compound that, the party was unknown as it had only just launched in January 2021.
One of the biggest challenges we had was that Hampshire Independents didn't have a brand as such, apart from a single logo. So we decided to develop the branding and overall brand design in order to compete with the major parties, such as the Conservatives, Labour and the Liberal Democrats.
All of the established parties have an extremely strong online presence, so we conducted competitor research to understand how and what the key messages should be, and how to set the party apart from their competitors.