"Amplify your brand on social media with paid advertising".
Social Media Advertising
Advertising on social media can be a minefield for businesses. But we have tried and tested lots of different campaigns, creative formats and strategies, so let us help you avoid the pitfalls!
Why would I advertise my business on social media?
Advertising on social media has many advantages because the social networks are constantly gathering data about their users. This allows businesses to advertise their services to very niche audiences. Not only this, if it is done correctly it can actually be a very cost-effective form of advertising.
Take Facebook for example, Facebook allows brands to advertise to very particular audiences based on their interests, hobbies, professions, job roles and much more. It really is a minefield, so it’s important to work with an agency like us, which has the experience and the know-how to get you the results you want.
SOCIAL MEDIA ADVERTISING
Positive: Professionalism, Responsiveness, Value “Lucy was amazing, helped us through the mine field of social media.”
To target people in the Basingstoke area who wanted to declutter their home. The idea was for them to exchange their precious metal jewellery, and antiques for good money.
Earlier this year the gold and silver prices were very high due to the epidemic. Thus, we were specifically interested in targeting those people who were in need of some extra cash.
In order to fulfill the business objectives we used the following marketing tools:
Facebook and Instagram advertising
Video editing and production software
Before we started working with Whiteley Autos they were struggling to get customers through the door. They are based on an industrial estate in Woking and very few local people had heard of them.
We reached over 125,000 people in Woking.
This resulted in 2,276 positive actions
We created 3 new on-going relationships
Over 43,000 people watched the videos
Another Successful Campaign
Since we started working with them, they have been inundated with customers. As a result of this one advert we reached over 125,000 in the Woking area. This resulted in 2,276 positive actions by potential customers, created 3 new on-going relationships and 10 people shared the advert with their friends on Facebook. Finally, over 43,000 people watched the videos of our clients at work in their workshop. The clients’ were thrilled with the results, as this campaign ran during the first Lockdown.
How We Helped
Part of the first Facebook Ad that we created for Whiteley Autos during the first Lockdown.
Part of the creative that was used to Thank NHS workers for their hard work. We used this creative to encourage them to bring their cars in for the FREE Safety Checks. Note: the colours used are indicative of Whiteley Autos corporate branding.
"Add a whiteley autos testimonial quote text here, short sweet to the point to promote your brand".
Over the past month or so, we have been truly inspired by the coming together of people all over the world to fight this pandemic. Social media companies and health organisations have been teaming up to reach those people who are most in need. So what do you think? Is Covid-19 an opportunity or a threat?
The Covid-19 pandemic has forced us all to adapt to staying at home. For some the transition has been easy, for others it has been challenging. In this blog post we are going to share some real-world examples of how other brands are using this as an opportunity. They are using digital as a force for good.
Yesterday, I presented a fun talk at BNI Woking about Growing Your Business with Digital Marketing. It was really good fun. During the presentation, I explained how digital marketing works and how it relates to the buyer’s journey.