Advertising on social media can be a bit of a minefield. The key is really understanding your ideal clients, and what they are likely to be interested in. That's where we can help!
Advertising on social media can be a minefield for businesses. But we have tried and tested lots of different campaigns, creative formats and strategies, so let us help you avoid the pitfalls!
Advertising on social media has many advantages because the social networks are constantly gathering data about their users. This allows businesses to advertise their services to very niche audiences. Not only this, if it is done correctly it can actually be a very cost-effective form of advertising.
Take Facebook for example, Facebook allows brands to advertise to very particular audiences based on their interests, hobbies, professions, job roles and much more. It really is a minefield, so it’s important to work with an agency like us, which has the experience and the know-how to get you the results you want.
Our brief was to raise awareness of the Whiteley Autos brand in and around Woking. Although they are a forty year old business, very few people had heard of them as they were on an industrial estate with little passing trade.
We therefore created a content marketing strategy to help them attract and retain their ideal clients. We did this in a variety of ways; by creating compelling content, and by reaching out to people on social media via Facebook Local groups.
We also updated their website to ensure that we could track the customer journey from social media to their site.
Before we started working with Whiteley Autos they were struggling to get customers through the door. They are based on an industrial estate in Woking and very few local people had heard of them.
Since we started working with them, they have been inundated with customers. As a result of this one advert we reached over 125,000 in the Woking area. This resulted in 2,276 positive actions by potential customers, created 3 new on-going relationships and 10 people shared the advert with their friends on Facebook. Finally, over 43,000 people watched the videos of our clients at work in their workshop. The clients’ were thrilled with the results, as this campaign ran during the first Lockdown.
On Sunday 3rd October I am due to run the London Marathon for Wessex Heartbeat. After six months of training, I am finally ready to take on what will be my longest run ever. I am delighted to have chosen to represent a charity which means so much to myself and my family. In 2016, […]
As some of you may be aware, this year Lucy Dean, our founder, is fundraising on behalf of Wessex Heartbeat. Last Sunday was the first in a series of events that she is hosting on their behalf. What an event it was. We completely sold out of tickets! The Maida Vales got the party started […]
I am delighted to announce that this year I am fundraising on behalf of Wessex Heartbeat. Over the next few months, I am going to be taking part in a variety of events to fundraise on behalf of this fantastic charity. The first event is our Garden Party in Aid of Wessex Heartbeat. On 3rd […]
