First of all I want to explain what a digital campfire is. A digital campfire is a term coined by Sara Wilson who defined them as micro-communities of people communicating together.

One of our clients is a very successful entrepreneur based in the Basingstoke area. For many years he has juggled a jewellery business, an antiques shop, as well as a property portfolio.

The Covid-19 pandemic has forced us all to adapt to staying at home. For some the transition has been easy, for others it has been downright challenging. In this blog post we are going to share some real-world examples of how other brands are using this as an opportunity. They are using digital as a force for good.